Have you ever compared original Handbags

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Have you ever compared original Handbags with its replica handbags? If, you have never used original then you can never recognize the original one. So, why did we not say that bags alone is a brand? Yes, we should but the problem is which our buying decision often shifts as a shortcut of mental proof and it is more emotional than lucid. So, in spite of the knowledge about the product we prefer to say Bags instead of bags because is globally recognized brand. Thus, a brand certainly develops personal relationship between consumer and seller. But, it is also a big fact that not even a single brand can represent whole masses. On the contrary, it represents a piece of us or a shard individuals ego. So, if identification shows successful than it creates a very deep hearted loyal relationship. So certainly, it articulates how we feel about ourselves.